Homepage Data Protection

We take the protection of your personal data very seriously. We design our data processing with the aim of collecting, processing and using only personal data which are necessary for meaningful and economically efficient use of our data.

The purpose of this Privacy Policy is to inform you about the processing of personal data on our website.  

1. Name and contact data of the data controller
peyer graphic AG
Weststrasse 10
CH-5426 Lengnau AG

Contact data of the data protection officer: 
Philippe Bauer
privacy@peyer-group.com

2. Scope and purpose of processing personal data

2.1 Accessing the website

When accessing this website, www.peyer-cover.com, data are automatically sent to the server of this website by the internet browser used by the visitor, and these data are temporarily stored in a logfile. The data listed below are stored without any further input by the visitor until they are automatically deleted: 

  • IP address of the user’s terminal;
  • date and time of access by the visitor; 
  • name and URL of the page accessed by the visitor; 
  • website from which the visitor has accessed the website (“referrer URL”); 
  • browser and operating system of the visitor’s terminal, and name of the access provider used by the visitor. 

The processing of this personal data is justified in accordance with Art. 6(1)(1)(f) GDPR. We have a legitimate interest in data processing for the purpose of: 

  • establishing the link to our website quickly; 
  • enabling user-friendly use of the website; 
  • identifying and ensuring the security and stability of the systems; and
  • facilitating and improving administration of the website. 

Processing does not take place expressly for the purpose of gaining knowledge about the person of the visitor to the website. 

2.2 Additional information

If we receive your email address in connection with the use of this website or in connection with the sale of a product or service, we shall, if appropriate, send you regular information/advertising by electronic means. You may object to the use of your email address at any time by sending a message to info@peyer-graphic.ch or by using the link provided in the advertising email. 

3. Passing on of data

Personal data shall be transmitted to third parties if:

  • in accordance with Art. 6(1)(1)(a) GDPR the data subject has given express consent to this;
  • transmission is necessary in accordance with Art. 6(1)(1)(f) GDPR for the assertion, exercise or defence of legal claims and there is no reason to believe that the data subject has an overriding legitimate interest in the non-disclosure of their data; 
  • there is a statutory obligation to transmit the data in accordance with Art. 6(1)(1)(c) GDPR; and/or
  • in accordance with Art. 6(1)(1)(b) GDPR this is necessary for the fulfilment of a contractual relationship with the data subject. 

No personal data shall be transmitted to third parties in other cases. 

4. Cookies

This website uses cookies. These are data packets that are exchanged between the website’s server and the visitor’s browser. They are stored on the respective device used (PC, notebook, tablet, smartphone etc.) when a user visits the website. Cookies cannot cause any damage to the devices used. In particular, they do not contain viruses or other malicious software. Information that is produced relating to the specific terminal used is stored in the cookies. Under no circumstances does this allow us to gain any direct knowledge of the identity of the visitor of the website. 

Cookies are mostly accepted according to the default settings of the browser. The browser settings can be configured either to prevent cookies being accepted by the device used, or so that a special message is sent on each occasion before a new cookie is created. Please note, however, that if cookies are disabled it may not be possible to use all the functions of the website to their full extent. 

The aim of using cookies is to make using the web content more efficient. For example, session cookies can be used to track whether the visitor has already visited individual pages of the website. Session cookies are automatically deleted when the user leaves the website. 

Temporary cookies are created to increase the user-friendliness of the site. They are stored on the visitor’s device for a limited period of time. When the user visits the website again, the system automatically recognises that the visitor has previously accessed the website, and the entries and settings that were made, so these do not have to be repeated. 

Cookies are also used to analyse visits to the website for statistical purposes, and for the purpose of improving the web content. These cookies enable the system to recognise automatically when the visitor returns to the website that the website has previously been accessed by the visitor. In this case the cookies are automatically deleted after a specified period of time. 

The data processed by cookies are justified for the above-mentioned purposes to safeguard our legitimate interests in accordance with Art. 6(1)(1)(f) GDPR. 

5. Analysis services for websites, tracking

We use Google Analytics, a website analysis service, on our website. 

The legal basis for this use of analysis tools is Art. 6(1)(1)(f) GDPR. This website analysis is in our legitimate interest and is used for statistical recording of usage of the website in order to continuously improve our website and our range of services. 

5.1 Google Analytics

We use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.com/about) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as “Google”) for the purpose of tailoring our pages to your requirements and in order to optimise them on a continuous basis. For this purpose, pseudonymised usage profiles are created, and cookies are used (see under Clause 4). The information generated by the cookie over your usage, such as:

  • browser type/version;
  • operating system used;
  • referrer URL (the site visited previously);
  • host name of the accessing computer (IP address);
  • time of server request

is transmitted to a Google server in the USA and stored there. The information is used to evaluate usage of the website, to compile reports on website activity and to provide further services connected with the use of the website and the internet for the purposes of market research, and to design this website to meet customer demand. This information may also be transmitted to third parties if this is required by law, or if third parties process these data on our behalf. Under no circumstances shall your IP address be associated with other data from Google. The IP address is anonymised so that no association is possible (IP masking).

You may prevent the installation of cookies by configuring the appropriate settings in your browser software. Please note, however, that in this case it may not be possible to use all the functions of this website to their full extent.

You may also prevent the collection of data related to your use of the website generated by the cookie (including your IP address), and the processing of these data, by Google, by downloading and installing a browser add-on tool (https://tools.google.com/dlpage/gaoptout?hl).

Instead of the browser add-on, especially for browsers on mobile devices, you may prevent collection by Google Analytics by clicking on this link. This installs an opt-out cookie which prevents collection of your data when you visit this website in the future. The opt-out cookie is only valid in this browser and only for our website, and it is stored in your device. If you delete cookies in this browser, you must reinstall the opt-out cookie.

You can find further information on data protection in connection with Google Analytics on the Google Analytics help page (https://support.google.com/analytics/answer/6004245?hl).

5.2 Google Adwords Conversion Tracking

In order to record statistical data about the usage of our website, and to evaluate it for the purpose of optimising our website for you, we also use Google Conversion Tracking. For this purpose, if you have accessed our website via a Google advertisement, Google Adwords places a cookie (see Clause 4) on your computer.

These cookies expire after 30 days and they are not used to identify you personally. If the user visits certain pages on the website, and the cookie has not yet expired, Google and the customer are able to recognise that the user has clicked on the ad and was redirected to these pages.

Each Adwords customer receives a different cookie. This means that cookies cannot be tracked via the websites of Adwords customers. Information collected by means of conversion cookies is used to provide conversion statistics to customers who have opted-in to conversion tracking. Adwords customers obtain information on the total number of users who have clicked on their ad and have been forwarded to a page with a conversion tracking tag. They do not, however, receive any information that can be used to identify users personally.

If you do not wish to participate in the tracking process, you may refuse to allow cookies necessary for this to be placed on your computer, for example by deactivating the browser setting that allows the automatic placement of cookies. Cookies used for conversion tracking can also be deactivated by blocking cookies from the domain “www.googleadservices.com”. You can find Google’s privacy policy for conversion tracking here: (https://services.google.com/sitestats/en.html).

6. Your rights as the data subject

Insofar as your personal data is processed when you visit our website, you have the following rights as the “data subject” within the meaning of the GDPR: 

6.1 Information

You may request information from us as to whether we process your personal data. No right to information exists if provision of the information requested would violate the duty of confidentiality in accordance with Section 57 para. 1 StBerG (German Tax Consultancy Law), or the information has to be kept secret for other reasons, in particular due to an overriding legitimate interest of a third party. Deviating from this, an obligation to provide the information may exist if your interests outweigh the interests in secrecy, taking into account in particular impending damages. The right to information is also excluded if the data are only stored because they may not be deleted due to legal or statutory retention periods, or if they are stored solely for the purposes of data back-up or data privacy monitoring, if provision of the information would demand a disproportionately high effort and processing for other purposes is not possible due to appropriate technical and organisational measures. Provided that the right to information is not excluded in your case, and your personal data are processed by us, you may request disclosure of the following information from us: 

  • purposes of the processing;
  • categories of your personal data that are processed; 
  • the recipients or categories of recipient to whom the personal data are disclosed, in particular recipients in third countries; 
  • where possible, the period for which it is envisaged the personal data shall be stored, or, if not possible to give this, the criteria used to determine that period; 
  • the existence of the right to request rectification or erasure of personal data or restriction of processing of personal data relating to you from the controller or to object to such processing; 
  • the existence of a right to lodge a complaint with a supervisory authority for data protection; 
  • if the personal data are not collected from you as the data subject, all available information as to their source; 
  • where appropriate, the existence of automated decision making, including profiling, and meaningful information on the logic used, and the scope and intended objective of automated decision making; 
  • where appropriate, if transmission is carried out to recipients in third countries, if no decision by the EU Commission exists on the adequacy of the level of protection in accordance with Art. 45(3) GDPR, information on what appropriate safeguards have been laid down in accordance with Art. 46(2) GDPR for the protection of the personal data. 


6.2 Rectification and completion

If you determine that we have inaccurate personal data relating to you, you may demand that we rectify this incorrect data without delay. If the personal data relating to you is incomplete, you may demand that we complete it.  

6.3 Erasure

You have the right to erasure of your data (“right to be forgotten”), unless the processing is necessary to exercise the right to free expression or the right to information, or to comply with a legal obligation, or to perform a task carried out in the public interest, and one of the following reasons applies: 

  • the personal data are no longer necessary for the purposes for which they were processed;
  • the basis of justification for the processing was solely your consent, which you have withdrawn; 
  • you have objected to the processing of your personal data which we have made public; 
  • you have objected to the processing of personal data that we have not made public, and there are no overriding legitimate reasons for its processing; 
  • your personal data have been unlawfully processed; 
  • the erasure of your personal data fulfils a legal obligation to which we are bound. 

No right to erasure exists if, in the case of legal, non-automated data processing, erasure is not possible, or is only possible with disproportionately high effort, due to the particular type of storage, and your interest in erasure is low. In this case restriction of processing shall take the place of erasure. 

6.4 Restriction of processing

You may demand restriction of processing if one of the following grounds applies: 

  • you dispute the accuracy of the personal data. In this case, the restriction may be demanded for the period required to allow us to verify the accuracy of the data;
  • processing is unlawful and instead of erasure you demand that the use of your personal data be restricted; 
  • your personal data are no longer required by us for the purposes of the processing, but are required by you for the assertion, exercise or defence of legal claims; 
  • you have objected to their use in accordance with Art. 21(1) GDPR. Restriction of processing may be demanded provided it has not yet been determined whether our justified grounds outweigh your grounds. 

Restriction of processing means that the personal data shall only be processed with your consent, or for the assertion, exercise or defence of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest. We are obliged to inform you before we lift the restriction.

6.5 Data portability

You have a right to data portability providing processing is based on your consent (Art. 6(1)(1)(a) or Art. 9(2)(a) GDPR) or on an agreement to which you are a contracting party, and processing takes place by means of automated procedures. In this case the right to data portability includes the following rights, provided that this does not affect the rights and freedoms of other persons: you may demand that we provide you with the personal data you have made available to us, in a structured, conventional, machine-readable format. You have the right to transmit these data to another data controller without any obstacles on our part. Provided it is technically feasible, you may demand that we transmit your personal data directly to another data controller.  

6.6 Objection

Provided that processing is based on Art. 6(1)(1)(e) GDPR (performance of a task carried out in the public interest or in the exercise of official authority ), or on Art. 6(1)(1)(f) (legitimate interests pursued by the controller or a third party), you have the right to object to processing of personal data relating to you at any time on grounds arising from your particular situation. This also applies to profiling based on Art. 6(1)(1)(e) or (f) GDPR. Once the right to objection has been exercised we shall no longer process your personal data, unless we are able to demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or processing is necessary for the assertion, exercise or defence of legal claims. 

You may object to the processing of personal data relating to you for the purposes of direct marketing at any time. This also applies to profiling that is connected to this type of direct marketing. Once the right to object has been exercised, we shall no longer use the respective personal data for the purposes of direct marketing. 

You have the option to inform us of your objection informally by telephone, by email, by fax, or by post using the address given at the beginning of this Privacy Policy. 

6.7 Withdrawal of consent

You have the right to withdraw consent at any time with effect for the future. You may inform us of your withdrawal of consent informally by telephone, by email by fax, or by post using our postal address. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal. Once your withdrawal has been received the data processing that was based solely on your consent shall cease.

6.8 Complaints

If you believe that the processing of the personal data relating to you is unlawful, you may file a complaint with the data protection supervisory authority responsible for the place where you reside or work, or for the place where the alleged infringement occurred. 

7. Status and updating of this privacy policy

This Privacy Policy was last updated on 25 May 2020. We reserve the right to update the Privacy Policy from time to time in order to improve data protection and/or to adapt it in line with changes in official practice or jurisprudence.